Has Realtor to Realtor marketing (spam) reached a new low in order to get fellow Realtors to open their property emails? Just yesterday, we (and likely all of San Francisco Association of Realtors members) received an email with the subject, “Price reduced 1,000,000” on the property located at 1919 Page (“now” asking $1,095,000) in the Haight Ashbury district.

Upon further research (in MLS) we found 1919 Page to have a DOM of 0 and no “property history”, 1921 Page to have recently (Nov ’07) sold for $1,075,000 (asking $949,000), and no record whatsoever of the entire building being for sale at the moment (the only thing we could think of to explain a $1M price reduction on a condo worth only ~$1M in the first place.)

So what gives? Did one of the most productive agents in San Francisco just stoop to a new low, or can we chalk it up to a typo?

What do you think, because we sure as hell can’t figure it out?

–1919 Page [detail page]